Simplycity, as you all know, is all about desi-pride and celebrating the Indian in you. And we love being a part of this community that takes representing our roots seriously. As a part of our effort to promote like-minded friends, we recently introduced you to Kutti Avatar.
Next up, we’d like give a shout-out to one of our favorite sources of inspiration: Masala Chai – “A creative collective aimed at promoting and showcasing upcoming sub-continental talent.”. Pavitra Mohan, with her keen designerly-eye picks out truly original and rich work to showcase – the best that India has to offer.
Going through Masala Chai’s blog, you can’t but be amazed at the work being done by our peeps. Be it fun chappals that ooze spunk, bollywood awesomeness on totes or that oh-so-delicately crafted necklace, Masala Chai scouts and delivers it all!
So after you put together your desi-kitsch wish-list, just head over to Masala Chai’s swanky store in Ashvita, in the heart of Chennai city. A little birdie told us there might soon be a Mumbai store too!
Happy shopping local and reppin’ local!